//How to choose the best fashion sites for online?
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How to choose the best fashion sites for online?

61 incredible online fashion stores and their UX tricks that you must steal

There are many inspiring fashion stores and these 61 were chosen for their clean design. Great user experience or creative products. While in a brick and mortar store. The assistant can help people who enter the store to decide what to buy. In the online world, it is completely different. 90% of visitors want to see a great design combined with amazing products.

Easy to read fonts (but that match the general design!), And so on.
All of the following websites use a wide range of effective strategies. Whether for their newsletters, shopping cart or your landing page. And they did not get that far by chance. They have tried many approaches before sticking to a winning formula. So think carefully before choosing.

Scroll down this list of incredible online shopping experiences from independent. Successful fashion brands and their findings!. And decide for yourself how to boost your own store.

Jolpakhi

Very minimalist design that shows the brands and categories of products sold. Any fashion jewelry product is very nice. made in Bangladesh product.

It offers free deliveries and returns and that serves as a positive signal for customers.

jolpakhi fashion

 

Asos

Your main objective is students and the student discount is the first thing you would notice.
Premium delivery service in the countries 13.

The store is integrated with the most used social media channels and the widgets are placed in the footer without causing discomfort to the viewer.

Asos

Select

Highlighting the word “Sale” causes the eyes to move in that direction.
The entire interface is well designed and the delivery rates are easily visible in the lower right corner.

They also have an Instashop on the popular social networking platform. Many brands can learn from this example.

Select

 

Missguided

Who would not order at a store that ensures delivery the next day at a fraction of the cost of a product?
Coupon codes and discount coupons make the process of creating a large list of subscribers quite simple.
The chic theme of the entire website is charming.

Missguided

Limeroad

The website has an online catalog with a spin. These are selected by the users.
Users can create stories using the store’s products with the ‘Scrapbook’ feature.

Conduct scrapbook contests and the minimum eligibility for participation is registration.

Limeroad

Next

The fixed-width header is easily accessible if you ever go to different product pages.

Being one of the oldest stores, they have a large collection of brands. The AZ list makes it easier for users to look around.

Next

Pretty Little Thing

They have a good collection of models … I mean, fashion accessories. As the name suggests, the website looks pretty hot.

A fixed message in the header urges you to order and take advantage of discounted offers before the time runs out. It resets after the 0-second mark. That is smart!
The PLT blog is like a honey trap.

Pretty Little Thing

Forever21

When it says ‘Buy more and save more’, the message is clear. The products are classified according to their purpose and the store gives you the impression that there is never a day without sales.
Bonus points for the iconic brand.

Forever21

Beyond retro

They sell vintage clothes. I’ve said enough! One of the most hipster online stores around.
The About page is camouflaged as ‘Sustainability’ and describes the vision and purpose of the store and the importance of the 3 Rs.

Fashion store built using. Shopify

Beyond retro

Zara

Zara does not need a formal presentation; It is a world-renowned brand and the online store is designed in such a way that it does not throw the entire product catalog on the user’s face.

Even the font used is quite basic, there is a large search bar, a subscription form, and links to social networks at the bottom. One word: concise!

Zara

Dannijo

Founded in 2008, this is a more established jewelry store. The Javascript newsletter surely gets many new subscribers, but it is not visually intrusive.

The product page remains simple but presents a large number of product details and related elements that may interest the customer. There are update notifications about product purchases in the lower left so that visitors can see them.

Fashion store built using. Shopify

Dannijo

Fashion bunker

This is an Australian retailer presenting some of his most popular and creative brands, all together in one place.
Greet you with 15% on the first purchase simply by subscribing to the newsletter. They show customer purchases in the form of pop-up notifications.

Clean and simple design in general with a lot of filter options. Not many sites have so many color options to choose from, despite having randomly colored items for sale.

Fashion store built using. Magento

Fashion bunker

 

2020AVE

2020AVE uses the power of Polyvore to help spread the word. Contests are a great way to gain more exposure and Polyvore works perfectly for fashion stores.

They organize clothes in collections – Free people and many other larger stores do this too, and this makes the visitor more prone to click.

Fashion store built using. Shopify

2020AVE

Lavish Alice

A simple page with a minimal design that focuses more on product photos, sales, and disconnect coupon codes.

Product filters make room for better navigation. Nobody wants to click on the different 5-6 pages to see some clothes.

Fashion store built using. Shopify

Lavish Alice

Style Keepers

The ‘New Arrivals’ feature helps loyal customers find the newest collections right away, without having to search for items they’ve probably already bought.

Easy to access the ‘Contact’ button on the left side, while the Facebook and Instagram buttons are on the right side.

Greet you with a pop-up window.
Fashion store built using. Shopify

Style Keepers

Zalando

Very minimalist design that shows the brands and categories of products sold.
It offers free deliveries and returns and that serves as a positive signal for customers.

Zalando

Revolve

The store greets you with a discount offer to subscribe to your newsletter: the good and old effective strategy. It still hides on the far right even after clicking on the x but it does not obstruct the user interface.
One of the few stores that focus on children’s fashion.

They have a large and tempting button in stock that shows the best selling products.

Revolve

ThreadSence

Your store is currently under maintenance.
Threadsence focuses on the bohemian niche and for a store founded in 2010, it does quite well. His strategy in social networks has been very effective, with the likes of 100k Facebook and Instagram followers of 51.3k.

To better market their bohemian and independent clients, they have a blog and other sections: music, festival guide, and interviews, to name just a few.

ThreadSence

Eugenia Kim

Simple product pages with product details without buttons or additional announcements. Instead of going for the usual “Customers also bought” they made it more personal with “We also love these”.

They made an extra effort and provided useful guidelines for their clients. The ‘Storage and care’ page provides brief advice on how to care for and store some garments.
Fashion store built using. Shopify

Eugenia Kim

Colette Malouf

This is a store with a history of almost 20 years. We present it for its ultra chic environment and its excellent design.

The ‘About’ page shows all the right notes: why Colette decided to have her own business, what influenced her work and some of the stores that sell her products.

Fashion store built using. WooCommerce

Colette Malouf

People

This is a small store in Verona that went online. Things seem to go pretty well for them. So is its user interface.
With products cured from clothing to vinyl types, they remain true to their preferences and have brands that offer this.

Fashion store built using. WooCommerce

People

Tony Boutique

Designer marks are the main focus here and it is evident once you place the mouse pointer over the menu bar.
It works like a suitable online store, but the interface is very clear and neat.
Fashion store built using. Magento

Tony Boutique

Anine Bing

People love sniffing behind a brand and Anine built a very powerful Blog to support her growing online store. She also has an offline one. Present things that interest your specific clients: a healthy lifestyle, fashionable outfits and a look at your personal life.

The landing page is beautiful and requires you to select a region and the user interface is impeccable.
A fashion blogger used something from his collection or a magazine did an editorial with a product from his latest collection? Your customers would love to hear this, so have a special ‘Presented on’ page where you can boast about it.

Fashion store built using. Shopify

Anine BingAnine Bing

Imogene and Willie

They did everything possible to offer the right experience to their customers and created a very useful guide of “Care of the denim”.

The product page is well designed with bold photos and simple fields of the product description.
Fashion store built using. Magento

Imogene and Willie

Soludos

Nick Brown, the man behind this store, reinvented the espadrilles with traditional rope soles, giving them a modern makeover. From a simple idea, he went on to develop a successful business, with many collaborations and partners.

A big advantage was the fact that the product page also shows how the shoes look on their feet. Surprisingly, many stores ignore this aspect at their own risk.
Fashion store built using. Shopify

Soludos

Angelo Monaco

This store has a more indie atmosphere, with creative and unique pieces. Its product page is well elaborated and presents the benefits of the stones used, not just the usual knowledge.

Your pop-up window ‘Love Shiny Things’ makes you want to click on that record button.
Fashion store built using. Shopify

Angelo Monaco

Wanderlust + Co

The Instagram images located at the bottom of the page help them gain new followers: they now have 44k. Even its pop-up bulletin window tells users to use a themed hashtag.

The Tumblr design of your Blog will attract your target audience and is friendly with social networks.
Fashion store built using. Shopify

Wanderlust + Co

Greats

You can not order more than one product page. Excellent photos, related accessories, a fragment of your Instagram feed and the reference button that helps customers spread the word.
Fashion store built using. Shopify

Greats

COS

COS has more specific newsletters. Visitors can check the male or female box, so they can only receive relevant products in their inbox.

The country’s field will help you to be the first to hear about the many COS events that occur in stores near them.

COS

Eastdane

East Dane, the men’s alternative to Shopbop, offers just that: a great shopping experience and the latest products from designers around the world.

The first thing that customers are looking for is whether or not the store offers free shipping, and this store makes it one of its main benefits.

Eastdane

Wolf and badger

Harry and George Graham are two brothers who managed to build a very interesting and exciting store, with only the best brands. If you do not want to create your own products, this is a good address to choose from and you can use your own selection criteria.

Intuitive navigation, responsive design and the option of free shipping. Wolf and Badger are the best at impressing and keeping customers happy.

Wolf and badger

Tony Bianco

Elegant and simple design that comes hand in hand with the elegant black and white theme.

A very popular Australian brand, Tony Bianco started with footwear, known for its quality and great appearance. All these qualities are highlighted by excellent product photos.

Fashion store built using. Shopify

Tony Bianco

Otteny

Otteny makes use of the old saying ‘Do not make people guess’. As soon as a visitor places an item in the car and proceeds to pay, you are given the option to proceed as a guest if you wish, saving you a lot of time in the process.

Another great strategy is to have all the steps numbered and show a progress bar that keeps the visitor aware of their status at any time.

Minimalist and beautiful design.
Fashion store built using. Squarespace

Otteny

Oki-Ni

When it comes to fashion, customers need all the help they can get, so this store tried to give as many product details as possible, complementing with many images that show every little detail.
Fashion store built using. Magento

Oki-Ni

Steven Alan

This is another example of how bright and efficient it ‘remains simple’ proves to be. No banners or intrusive scripts, everything is clean and tidy, with a modern touch.

The store welcomes you with a 10% offer to subscribe. The black background is excellent.
Fashion store built using. Shopify

Steven Alan

Gisa

This website is elegant. The homepage is minimalist and has two buttons: one for men and one for women.
When choosing any, it is taken to an interface with product windows on the left and categories ordered on the right. Pretty basic and easy to use. Gisa is characterized by its simplicity, but it is still professionally designed.

Gisa

LNA clothing

Fashion blogs are popular at this time and LNA Clothing decided to use this to their advantage. Your ‘Blogger Selections’ section presents products selected by a specific blogger and this helps them get more visitors from various blogs, visitors who would not otherwise have heard of this tag.

Apart from that, super simple design, with smaller product photos and minimal aspect.
Fashion store built using. Shopify

LNA clothing

Apolis Global

They have the option to buy a complete design, which is useful for those customers who do not know exactly how to mix and match their garments.

Simple design with the main navigation that contains only the most useful links: store, blog and locations, the rest of the pages are shown in the footer.
Fashion store built using. Shopify

Apolis Global

Everlane

Your free first order ships’ – is not that enough to win a new client?

If you need inspiration for your product page, you should check out Everlane. Whoever lands on this page knows exactly how the product feels and fits. They are very transparent and explain exactly why their products have such a low price.

Everlane

Of a kind

This is a store so creative and well thought out. It has promising designers and has the opportunity to hit soon if they play their cards well. The excellent design along with a simple design makes the website very attractive and easy to use.

The details of the brand are useful because, as a customer, sometimes you want to know exactly who the designer is.

Of a kind

Chicwish

Lately, there has been a great boom of sites that offer both affordable clothing and free shipping, which is not a popular combination. Usually, it is one or the other. Chicwish is just that: a store without a flashy design that sells clothes successfully.

It offers different discounts to spend a minimum amount and the exclusive offer slider is strategically located.
Fashion store built using. Magento

Chicwish

The iconic

For a store established in 2011, The Iconic is doing very well. He had a lot of press and things proved to be very successful for them, especially now, with more 500k followers on Facebook and 80k Instagram followers.
Its ‘Fashion Glossary’ allows customers to quickly find what they want to buy.

The iconic

Phix Clothing

This store has a more retro vintage feel and is aimed at groupies and independent fans. With appropriate design and affordable shipping, Phix Clothing knows how to make customers happy.
Fashion store built using. Shopify

Phix Clothing

Holy style

If you do not know what strategy to use to guide users towards the subscription button, it’s worth trying. People are genetically attracted to the numbers, so be sure to list all the benefits they can get by simply adding their email.

The option to connect with Facebook is very popular and less complicated than standard email.
Fashion store built using. Shopify

Holy style

Erica Weiner

If you want to open a jewelry store that does not sell the usual necklace, you should check Erica Weiner’s website. It is clean and clear with that older feeling that is also present in the pieces it sells.

This is a very specific niche, so everything must be ready and offer the right experience for the client.
Fashion store built using. Shopify

Erica Weiner

Context clothes

There is nothing simpler than this. Context Clothing is the type of store that presents only the most important things, redefining simplicity.

It is nice to see that the usual “Related Products” are replaced by “It looks good with”. It is much more personal and relaxed.

Context clothes

Spyder

Although he is not a novice in any way, Spyder made the cut for his impeccable design and his satisfying user experience.

The shop allows users to easily find the piece they are looking for in nearby stores.
Fashion store built using. Shopify

Spyder

Oak Street Bootmakers

This is how you choose a chain name for your brand, one that is easy to remember and instills a high level of quality as well.

It’s not the type of store that depends on social networks or other marketing channels, but they still have a large following on Instagram. It has been in the market for years and will continue for many more years because, as they say, they were ‘Designed for longevity’.

Fashion store built using. Magento

Oak Street Bootmakers

Shwood Eyewear

A very well designed and promoted store, Shwood Shop is too great for words. It has incredible products, great navigation, and product filters, as well as excellent design.

The option to see the product from the front and side is very useful and different since not many stores have this function.
Fashion store built using. Shopify

Shwood Eyewear

Esther

Esther is a beautifully designed women’s fashion store that has grown a lot in recent years. What distinguishes it from most of its competitors is humanitarian participation. They donate $ 1 of each sale to a certain charity and allow customers to do the same.

Now, they have introduced a VIP reward system.
Fashion store built using. Shopify

Esther

Norwegian rain

Launched in 2009, Norwegian Rain is a very well defined and commercialized store. They sell high-end outdoor clothes for rainy weather and, to be honest, everything looks amazing, from the photos of the product to the clothes themselves.

Fashion store built using. Shopify

Norwegian rain

P & CO

The unique and creative clothing combines perfectly with a deep look behind the brand. His video ‘Un día en la Vida’ shows the many steps that his products go through, from the idea to the final design.

The full page design adds depth and was a place in the decision in this case.
Fashion store built using. Shopify

P & CO

Oakley

I love the iconic legends that add more color to the photos of the product. Oakley is a brand that sells sunglasses and defines the freshness factor of the website’s theme.

Innovative design that adapts to the subject like a glove

Oakley

Supply of suit

This store was created with the purpose of offering “impeccable attention” and the criticisms they have speak for themselves.

The simplified and effortless navigation makes it very easy to find a certain product, the categories of images are more than useful.

Fashion store built using. Salesforce Commerce Cloud

Supply of suit

Standard in the industry

Sometimes things must be simplified and this is the perfect example. The reinvented jeans of the standard industry, making them much more affordable and giving a better fit.
Fashion store built using. Shopify

Standard in the industry

Abby Seymour

The experience is just like jewelry: light and ethereal. Effortless design, with the minimum necessary: product details and photos of “Related Products”.

Because the size of the jewelry is complicated, Abby provides a very useful size chart to avoid future problems and eventual refunds.

Fashion store built using. Shopify

Abby Seymour

Erin Louise

Another Australian store with an elegant and bohemian touch, aimed at a younger clientele. Magnificent photos are combined with a more simple and airy look, two very emblematic Australian features.

Like many of its competitors, Erin Louise also displays shipping offers and discounts in the header area to make them more visible.
Fashion store built using. Shopify

Erin Louise

Harlow House

For those who are not aware of this, Nicole Richie is the creative mind behind this brand. She managed to transform her elegant and relaxed style into a big business with a large fan base.

So he saw an opportunity, the reactivation of the bohemian trend, and came up with creative and affordable pieces that users want to buy.
Fashion store built using. Shopify

Harlow House

Closed

If you sell clothing, you could make your own ‘Adjustment Guide’ as Closed did. It can be very useful for many clients and it is a short project that can bring you a lot of additional income.

It’s great that visitors can filter products by clicking on the setting they want.

Closed

Roden Gray

Roden Gray has an obvious but not direct script, based on text, that shows brand names and types of products that are on display.

When you scroll down, the highlighted brands and the products on offer are visible.
Fashion store built using. Shopify

Roden Gray

Billy Reid

“Billy Reid is the CFDA-winning designer of luxury men’s and women’s clothing that celebrates American craftsmanship, tailoring, and manufacturing.” Yes, they have a lot of experience and it is easy to detect.

Your ‘Shipments’ and ‘Frequently Asked Questions’ The pages are more than exhaustive and offer excellent customer support, which is vital for any e-commerce store, but more in the fashion niche.
Fashion store built using. Magento

Billy Reid

Finding the right approach is just a matter of identifying your niche and seeing what “feels” right.

Should it be more transparent and share a store in depth behind the evolution of the brand, or simply offer free shipping for a limited time? These stores experienced a lot before discovering their best approach.

This is Mithon. Dupword.com founder.