An ebook is a book in digital format that is offered to the user for free or for a fee. Usually through a download on the Internet.
In Inbound Marketing, not all the importance lies with the content or strategy. Giving the user diversity of formats is a great help to conquer our target audience. This format is one of the most used, you know why?
What is an ebook?
The purpose of creating content with this format is to give our user deeper content on some topic of interest. An ebook is a good way to convert our user, who has read a post, into a lead.
Creating an ebook is a complex process that requires large doses of planning:
What is our goal?
Who do we want to reach?
What is the topic to be treated?
The more questions we ask ourselves. The better the planning of the digital-book will be. The easier it will be to decide on important aspects such as whether it will be. A free or paid ebook or how to distribute it.
It is as important to know what content our user demands as to know how to offer those contents. The format, once again, becomes a fundamental aspect in Inbound Marketing.
If you want to know more about this format look at this post about the difference between whitepaper and ebook.
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